Michael Kors collaborates with mobile fashion game FashionVerse | Maqvi News

Michael Kors has joined mobile fashion game FashionVerse for an in-game collaboration. 

Until March 10, players can experience a new series of daily scenes inspired by the life of the Michael Kors woman, offering a glimpse into her world from the airport to the office to a photoshoot.

As part of the game, players will have the opportunity to style multiple new characters using real-world Michael Kors accessories and ready-to-wear items, including dresses, rompers, outerwear, handbags, footwear, sunglasses, and more. Upon completing all five challenges, players will be rewarded with an exclusive Michael Kors digital handbag.

Since its launch by Hilfiger Ventures, game publisher Tilting Point, and developer Brandible in mid-January, FashionVerse has amassed over a million downloads and nearly 5 million created scenes. The game boasts impressive retention rates and longer play sessions compared to previous fashion games, with players spending an average of 27 minutes per day.

“From the start, we loved Hilfiger Ventures’ vision for FashionVerse to become a platform for global brands to create new, accessible and interactive ways to engage with their fans and customers, and having Michael Kors join as our first integration is proof that we are onto something big,” said Kevin Segalla, CEO of Tilting Point.

“FashionVerse collaborations enable exclusive experiences for players, marking a significant stride in the convergence of fashion and gaming.”

Looking ahead, FashionVerse plans to integrate additional high-end fashion and Hollywood brands that align with its values, further expanding the gaming experience.