Alanoud Alhejailan and Sara Ashemimry's Journey With Azooz and Jude – Destination KSA

In a world dominated by kids’ content, two visionaries are changing the game. In 2019, driven by a passion for preserving Arabic language and culture for their children, Sara and Alanoud started Azooz and Jude with a simple ABC song on YouTube. Their dedication and hard work led to the creation of characters that not only entertain but also represent Saudi and Arab culture, making a significant impact on the preservation of the Arabic language. These characters not only educate but also bring a dose of laughter to children’s lives.

“Azooz and Jude are not just characters – they represent Saudi and Arabian culture, providing a sense of familiarity and belonging for young viewers.” 

Created during the challenging times of the pandemic, Azooz and Jude stepped up to provide free downloadable activity books and integrate their songs into virtual classrooms. By fostering a sense of community and support, they not only strengthened their bond with the audience but also became a trusted ally in the educational journey of children in the MENA region.

“Our unwavering focus on providing valuable content to support educators and families during lockdowns proved instrumental in cultivating a loyal fan base.”

Azooz and Jude’s content strategy involves a thoughtful blend of public domain songs, revitalized classics, original compositions, and educational stories. This diversification caters to the evolving needs of educators and parents, making Azooz and Jude leaders in the realm of children’s entertainment and education.

“By strategically blending these elements, we not only ensure that our content is both entertaining and enriching but also anticipate and address the diverse preferences of our audience.

As Ramadan approaches, Azooz and Jude are gearing up to spread joy and positive experiences worldwide. Embracing traditions like Gargean, they plan engaging activities and appearances at prominent venues, embodying the rich cultural heritage of Saudi Arabia and Islam. “With a foresightful blend of tradition and innovation, Azooz and Jude are set to leave an indelible mark on this Ramadan, enriching the lives of countless families with joy, unity, and cultural celebration.”

Adding “Our initiatives extend beyond private events to include appearances at prominent venues such as AlBalad Jeddah, Boulevard, and Diriyah Riyadh, ensuring widespread accessibility for all. Moreover, our Ramadan song, a chart topper on platforms like Snapchat, serves as a cherished companion for parents, educators, and children throughout the holy month, enriching the spiritual journey with its uplifting melodies.”

As Azooz and Jude gain traction on platforms like Saudi Airlines and Shahid, the founders express their excitement about an upcoming movie and plans to expand into international platforms like Netflix. With a commitment to shaping the future of Arabic education and entertainment globally, strategic partnerships and innovative content creation are at the forefront of their approach. “The spotlight on Saudi Arabia’s dynamic cultural landscape, coupled with the growing interest in the Arabic language, has created a ripe environment for us to thrive.” 

Looking ahead, Alanoud and Sara have ambitious plans for the future with Azooz and Jude which includes captivating TV series, theatrical productions, and a feature-length movie. Through visionary storytelling and strategic partnerships, they aspire to realize their dreams and leave a lasting legacy that inspires and delights audiences globally. “With each project, we aim to push the boundaries of creativity and innovation, leaving an indelible mark on the entertainment landscape.” 

Instagram: azoozandjude