Titan Smart joins forces with CueZen | Maqvi News

Titan Company Limited’s wearable business Titan Smart Wearables has partnered with predictive and generative AI for health specialist CueZen to create new features for its wearables. The move is designed to promote health and enhance the user experience.

“In light of the health challenges confronting India today, our collaboration is laser-focused on delivering customised solutions that cater to the diverse requirements of the Indian consumers,” said Titan Smart Wearables’ business head and COO Ravi Kuppuraj in a press release. “Leveraging the power of AI and wearable technology, Titan Smart Wearables and CueZen are committed to developing products and services that profoundly influence individuals’ fitness endeavours. This strategic alliance seeks to revolutionise the paradigm of wellness management, providing actionable insights and support to foster healthier lifestyles among users.”
 
The new features for wearables resulting from the collaboration are designed to help customers to take control of their health and well-being and enact positive behavioural changes, according to Titan. In line with an increasing focus on health amongst the Indian public, the two businesses plan to develop a new generation of smart wearables and services.

“We believe that personalisation is the future of healthcare,” said CueZen’s CEO Ankur Teredesai. “Our collaboration with Titan Smart Wearables will allow us to leverage cutting-edge technology, behavioural science and hyper-personalisation to meet the diverse healthcare needs of the Indian market.”