Beyoung joins forces with Gokwik for online expansion and cash on delivery | Maqvi News

Menswear brand Beyoung has joined forces with e-commerce enabler business Gokwik. The tie up is designed to enable Beyoung to expand its online presence in India through offering cash on delivery services. 

“Cash on delivery remains a preferred choice for many across India, and with GoKwik’s expertise, we aim to deepen our COD footprints, without worrying about the RTO [return to origin] losses,” said Beyoung’s founder Shivam Soni, India Retailing reported. “By utilising their advanced risk intelligence-based solutions, we hope to reach diverse consumer segments, further enhance our gross merchandise value [GMV], and effectively manage challenges related to COD orders.”
 
By bolstering its cash on delivery services, the business will be able to cater to shoppers who either distrust paying for goods online or are unable to. Many shoppers in non-metro areas prefer cash on delivery for goods and this market is also increasingly embracing branded apparel retail. Reducing the return to origin rates will also reduce waste and help to streamline operations. 

Beyoung is based in Udaipur and offers a range of smart casual wear for Gen Z and millennial men. The brand was launched in 2018 and has reached a cumulative revenue total of Rs 250 crore to date. The business has a current gross merchandise value of Rs 150 crore and aims to reach a GMV of Rs 600 crore in the coming three years. 
 
After its recent funding injection by the Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan from Abu Dhabi, the brand plans to expand its omni-channel presence internationally. Beyoung aims to open more than 300 global stores in the coming three years.