Moms Home raises Rs 5 crore in funding round led by Mistry Ventures | Maqvi News

Jaipur-based sustainability-focussed startup Moms Home has raised Rs 5 crore ($6,01,847) in a pre-series A funding round led by Mumbai-based VC firm Mistry Ventures.

The startup which runs two direct-to-consumer brands Moms Home and Footprints plans to utilise the funds to ramp up its offline presence and strengthen its brands in terms of distribution and new product launches.

Commenting on the funding, Kumar Vaibhav, co-founder at Moms Home in a statement said, “Moms Home team is truly excited in partnering with Mistry Ventures in our journey to expand and build a strong mother and baby brand that is trustworthy, safe and affordable.”

Firoz Mistry from Mistry Ventures added, “Moms Home’s sustainable products are designed to serve the unmet needs of new parents who value safe and organic products for their newborn. Its strength lies in its ability to scale with positive unit metrics and create a star product in each category. Both brands have several bestseller products across the leading online marketplaces. With a strong and experienced leadership team in place, we are excited to partner with them in their next phase of growth.”

Kumar Vaibhav and Bhupendra Agarwal founded Moms Home Pvt Ltd in 2018. The startup claims to have served over 2 million consumers across 300 cities in India through their own websites as well as marketplaces such as Amazon, Flipkart, Firstcry, Myntra, Nykaa, Amala Earth and Hopscotch.