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Trina Turk has Florida on the mind.
“We’ve been looking to expand and open new store locations, so we have been scouting a few cities, taking it all in, and getting inspired by the colors and neighborhoods,” said the L.A. designer, who closed two stores in the Sunshine State during COVID-19.
The spirit of Florida seeped into her spring collection, which was full of citrus orange, paradise pink and bold new prints Wynwood Waves and Boca Blooms. Key pieces in the well-rounded offering included palazzo pants, crop tops, miniskirts and tunic dresses, with something for younger and more seasoned customers.
“There’s definitely a Palm Springs C.Z. Guest part of it,” she said of the society icon who is proving to be a major muse among designers for spring, pointing out the expanded cocktail options, including a new version of the brand’s perennially sold-out feather trimmed print caftan, and a knockout rainbow ombré plissé dress.
Turk is also offering a new capsule collection, testing the waters with five limited-edition pieces in elevated fabrications. There’s a gorgeous white 3D lace caftan, made from an embroidered lace developed by sixth generation lace making family the Klauber Brothers, and a sweeping strapless gown in a pink aloha-embossed pattern, which also has a rich look. Prices are $475 to $998.
“We definitely have demand, especially on the wholesale side for wedding, event and guest-of dressing. Neiman Marcus and Saks are our biggest customers and can handle a higher price point. And our direct-to-consumer business has not been affected by price, either. It’s logical to see what the limits are in how high we can go in price point, and it’s easy to elevate and do on-brand,” Turk said.
The designer just opened a new Dallas store location, twice the size of her original Highland Park Village space, in West Village. “It allows us to have Mr. Turk in Dallas, which we didn’t have room for before. And we know there is Mr. Turk customer there.” Next up? Somewhere in Florida. “We know from our e-commerce it’s a big market for us, I think we could have several locations there,” she said.
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